The Bag Hotel
visits per booking, guaranteed
Every TBH customer visits a member pharmacy twice.
Drop-off on the way out. Pick-up on the way back. Two guaranteed footfalls per booking, built into how TBH works.
Built for independent local businesses. Not chains. Not platforms. Not machines.
Why this partnership makes sense
Independent pharmacies are among the most trusted, most visited, and most community-essential businesses in any neighbourhood. Customers return week after week. Staff know their regulars by name. The pharmacy is already the first stop for people who need help.
TBH turns that existing trust into something more: a new revenue stream and a guaranteed source of return visits, without adding complexity, disrupting the dispensing environment, or requiring additional equipment. Staff do what they already do. TBH handles the rest.
TBH is built on a simple belief: the best person to look after a traveller's belongings is a trusted local business owner. Not a locker, not an algorithm, not a multinational. Every Guardian in the TBH World is an independent local business. That's not a coincidence. It's a founding principle.
Two visits.
Double the opportunity.
Most retail partnerships deliver passive exposure. TBH delivers people: physically, twice.
When a customer stores their items at a member pharmacy before exploring the area, they return to collect them. That return visit is guaranteed. It's not a marketing goal or a conversion target. It's built into the transaction.
For a pharmacy, that second visit is a service opportunity. A question about a product. A prescription reminder. A purchase they didn't plan but needed. The kind of interaction that deepens the relationship between a community pharmacy and the people it serves.
| Locker systems | TBH Guardian | |
|---|---|---|
| Customer interaction | Customer uses a machine | Customer interacts with staff, twice |
| Return footfall | Zero guaranteed return visits | Guaranteed pick-up visit every booking |
| Service opportunity | None. Transaction ends at the machine | Two natural service moments per customer |
| Brand relationship | No association with the pharmacy | Customer connects the experience to the member pharmacy |
| Revenue streams | Storage fees only | Storage revenue plus counter sales and service |
| Equipment required | Hardware installation needed | No hardware. Any device, any counter |
What does double footfall actually mean for a pharmacy?
The maths is straightforward.
A member location handling 10 TBH bookings a day receives 20 visits, guaranteed, before a single product is recommended or a single prescription question is answered.
Independent pharmacies build loyalty through consistency and personal service. TBH creates two additional touchpoints per customer, every time. That's not advertising. That's presence.
And unlike foot traffic driven by promotions or events, TBH footfall costs member pharmacies nothing extra to generate. It arrives with every booking.
What member pharmacies gain in the TBH World
Earn on every item stored
Each member location keeps the majority share of every storage transaction fee. Bags, luggage, equipment, parcels: whatever customers need to store safely. No hardware. No subscription. No new software installation. No upfront cost.
Two visits with every booking
Drop-off and pick-up happen at the member counter. Every booking brings a customer through the door twice, giving staff two natural opportunities to offer a product, answer a question, or simply make a good impression.
New visitors, trusted relationships
TBH customers are often travellers, day-trippers, and visitors who don't yet know the member pharmacy. Storing there is how they find it. The pick-up visit is how the relationship begins.
Storage and the dispensing environment
TBH storage operates entirely at the front-of-house counter area. No stored items enter the dispensary or restricted areas of the pharmacy at any time.
Items accepted under TBH protocols are standard personal items: bags, luggage, coats, and similar. No prescription items, controlled substances, perishables, or hazardous materials are accepted under TBH's standard terms.
The TBH process is designed to integrate with existing pharmacy counter workflows without disruption. Guardian pharmacies set their own acceptance criteria and may decline any item at their discretion.
Beyond storage: the TBH Insider model
Member pharmacies that want to go further can also become TBH Insiders. By nominating other local businesses to join the Guardian network, they earn on every transaction those businesses process, for 12 months per nomination.
It's a way to strengthen the local business community and generate passive income at the same time.
Three ways to partner with TBH
Guardian
Member pharmacies accept bags and items for storage at their counter. They earn on every transaction, set their own hours, and need no additional equipment. This is the core partnership: the foundation everything else builds on.
Insider
Member pharmacies nominate other local businesses to become Guardians. They earn on those businesses' transactions for 12 months per nomination. No storage required: just local knowledge and a good network.
Co-branded
For pharmacies with strong community reach, co-branded partnerships are available. Member branding appears alongside TBH's in local promotions, helping both reach new audiences together. Contact us to discuss.
Fast-track onboarding for pharmacy association members
Independent pharmacies run lean. Onboarding is designed to take minutes, not days. Member pharmacies that join through an association agreement skip the standard application queue. Each location is verified, activated, and earning within days, not weeks.
- Apply via the Guardian application form
- TBH reviews and approves the location (usually within 48 hours)
- The location is listed on the TBH map and starts receiving bookings
- Training takes less than 15 minutes using a simple app on any device
No contracts to negotiate. No hardware to install. No IT team required. If the counter is staffed, the location is ready.
A new member benefit that pays members and the association.
TBH is building a global network of trusted local businesses and independent pharmacies are among our most valued partners. Association leaders are measured on one thing above everything else: the value they deliver to members. TBH is designed to add to that value directly and to reward the association for making it happen.
Your members earn more
Every member pharmacy that activates as a TBH Guardian earns the majority share of every storage transaction fee processed at their counter. No upfront cost. No equipment. No new software installation. No risk. A new income stream that runs alongside everything they already do.
Your members get priority
Pharmacies joining through an association agreement skip the standard application queue. Each location is verified, activated, and earning within days, not weeks. Members don't wait in line. They go straight to the front.
Your association earns too
TBH pays the association directly on every transaction member pharmacies process, for the life of the partnership. The structure starts with a first-year partnership rate and steps up as the relationship and volume grow. This is not a one-time referral fee. It is an ongoing revenue stream tied to the activity of the membership.
Your members gain global visibility
Every activated Guardian location appears on the TBH map, accessible to customers booking storage from anywhere in the world. A member pharmacy in any city becomes part of an international network of trusted storage points, visible to travellers before they arrive.
One conversation. No commitment required.
As a pharmacy association leader, you already know what your members need. One conversation is all it takes to show you what a TBH partnership delivers: for your members and for the association.
Contact us at partners@thebaghotel.com
What pharmacy partners ask first
Will bag storage interfere with the dispensing environment or regulated areas of the pharmacy?
No. TBH storage operates entirely at the front-of-house counter area. No stored items enter the dispensary or any restricted area at any time. The process is designed to integrate with existing counter workflows without disruption to the dispensing function.
Will this add to the workload of already busy dispensary staff?
The process is designed to take under two minutes per transaction. Check in a bag, attach a seal, store it safely, check it out when the customer returns. The TBH app handles the rest: no manual records, no cash handling, no additional admin. Staff handle it between serving other customers with no disruption to the counter flow.
What items are accepted? Are there any we should refuse?
TBH accepts standard personal items: bags, luggage, coats, backpacks, and similar. The pharmacy's own discretion always applies. Prescription items, controlled substances, perishables, hazardous materials, and high-value items requiring specialist storage are excluded under TBH's standard terms. Guardians may decline any item at any time without liability.
Where are items stored within the pharmacy?
Most Guardian pharmacies use an area behind the front counter or a secure back-of-house space away from dispensing areas. TBH provides tamper-evident bag seals and a simple labelling system. No fixed infrastructure is required. The footprint scales with booking volume.
What if a customer's items are damaged while in our care?
All items stored through TBH are covered by TBH Protection, our built-in coverage programme. Guardians are not liable for items stored in good faith following TBH protocols. Full details are available at thebaghotel.com/pages/guardian-protection.
Does TBH conflict with any existing locker or storage arrangements we have?
TBH is complementary to existing arrangements, not a replacement. The key difference is that TBH brings the customer to the member counter and back again, rather than directing them to a machine. If lockers are already in place, TBH adds a human-facing option that generates staff interaction and service opportunity those lockers don't.
Does TBH bring in customers the pharmacy wouldn't otherwise see?
Yes, and they come back. Customers book storage before they arrive, meaning they've already chosen that location as their base for the day. They drop off, explore, and return. Two visits per customer, every time. For pharmacies near tourist areas, transport hubs, or event venues, that's a consistent and meaningful source of new foot traffic without a marketing budget.
How does TBH fit with a community pharmacy's values and patient-first ethos?
TBH is built around independent local businesses and community service. We don't work with chains or corporate operators at the Guardian level. The ethos is local first: customers support local businesses, local businesses support their communities, and TBH connects them. For a pharmacy already committed to that model, TBH is a natural fit.
Ready to explore a partnership?
We work directly with pharmacy associations to bring TBH to their entire membership. As a pharmacy association leader, you already know what your members need. One conversation is all it takes to show you what a TBH partnership delivers: for your members and for the association.
Get in touch about a partnershipOr email us directly at partners@thebaghotel.com